What Drives Local News Traffic

Written by Ryan Thornburg September 3, 2008 11:26 am EDT

In an interview with WUNC radio this morning, I share some anecdotal information I’ve received from my visits to online news operations at the papers in Asheville, Fayetteville, Gastonia, Greensboro, Raleigh, Shelby, and Wilmington. The four things that are really driving page views at local and regional papers are:

  1. crime
  2. weather
  3. traffic
  4. high school sports

The full audio of the report is here. Leroy Towns comments here. More TK on this subject.

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  3. THBT: Local Media, Built From Scratch
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  5. Rerun Posts: Who Drives the Vision? Who Takes the Risk?

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This entry was posted on Wednesday, September 3rd, 2008 at 11:26 am and is filed under N.C. Journalism, New Media Economics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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